The Journey That Created
SupportUKtoday
1976 – Born Fighting
Born 22nd May 1976 in Watford with a deformed left ear and narrow throat pipes. Survival began from day one, kept alive by my mother's dedication.
As a baby – born with a deformed left ear and narrow throat pipes
With my father – the man who saved my life
1982 – The Accident
Age six: hit by a speeding car. Broken bones, punctured lung, head injuries, coma. My father pulled me from beneath the car and prayed. I survived.
1976–1991 – Relentless Bullying
Primary school, secondary school, college. Bullied for my deformed ear. Pushed, abandoned, beaten, humiliated. Teachers did nothing. But I kept standing.
School year photo at Durrants – the boy who was told he was weak
Photographed asleep in class – exhausted from the stress of relentless bullying
"Don't let anyone ruin your day. Forget what's going on around you. Just take care of what is inside you."
– Mohammed Bashiruddin
1991 – Finding Purpose
Became Regional Coordinator for Welfare and Charities with the Ahmadiyya Muslim Association. Coordinated volunteers across multiple towns, worked with homeless shelters, hospitals, care homes, and Leukaemia Lymphoma Research (Bloodwise).
The boy told he was weak was now helping others stand tall.
Presenting funds raised for charity at MK Dons stadium
£4,000 raised for MK DONS SET from the 10K Unity Challenge
Leading volunteer teams raising money for Royal British Legion
Anne Carrington Award and multiple Volunteer Contribution Awards (2010, 2011) for sustained charity work
24 February 1997 – The Day Everything Changed
My father died suddenly of a heart attack. Cold, wet, bleak weather matched my grief.
I saw a bare tree in the distance and stared at it for fifteen minutes. I saw my dad standing there.
PTSD, anxiety, and severe depression followed.
January 1999 – Choosing Myself
Underwent reconstructive surgery on my left ear – not for vanity, but for confidence, self-esteem, and dignity.
Like a tree damaged by storms but still rooted, I chose repair.
1999 – The Tree That Changed Everything
Two years after losing my dad, I returned to the same place.
This time, I didn't see him. I saw myself.
Bare. Vulnerable. Still standing.
You are a living tree.
22nd May 2014 – Conquering Fear
On my 38th birthday, I jumped from 13,000 feet – conquering my lifelong fear of heights to raise funds for four charities including Leukaemia Lymphoma Research, the charity I'd supported since 1991.
Mercy 4 Mankind Skydive – 22nd May 2014
25th May 2014 – Football 4 Peace
Three days after the skydive, I organized the Football 4 Peace tournament at MK Dons stadium, bringing communities together through sport.
Teams observing a minute's silence before the tournament
Team photo from the Football 4 Peace tournament
Tournament trophy and prizes
"Why is it that people who have it all can't be thankful for what they have; they always want more. And people who have nothing count their blessings everyday."
– Mohammed Bashiruddin
2000s–2020s – Building the Vision
Continued volunteering and working with major charities. A vision formed: one brand, supporting multiple charities, through sustainable giving.
Then came betrayal. A former advisor stole my business name and left me in debt.
I rebuilt, rebranded, and legally protected every domain.
The Brand Evolution
S'port Me Today (sportmetoday.com)
The original windmill logo with "Support Mankind Forever" – representing transformation from dark, wet, windy days to hope and colour.
Support US Today (sportustoday.co.uk)
Two teddy bears with hearts – representing comfort, companionship, and love.
SupportUKtoday (supportuktoday.com) – The Current Brand
Main logo – bringing back the windmill with teddy bear and heart
Flier version – teddy bear on Earth holding a heart
"Small actions make big impacts – Do one act of kindness each day & change 365 lives!"
Partner Campaigns
NoMeNoTrees (nomenotree.co.uk) – Mental Health Campaign
Created with Dean Cole, who understood the power of the tree metaphor.
Original concept – two minds with tree leaves and windmill
Final logo – half bare, half full tree representing the journey from darkness to light
Read the Full NoMeNoTrees Story
JustForMeandMyDog (justformeandmydog.com) – Companionship Campaign
Supporting people experiencing homelessness and mental health challenges through the bond with their companion animals.
"Memories last forever, never do they die, True friends stay together and never say goodbye..."
8 February 2026 – The Relaunch
SupportUKtoday relaunched – clean, legal, transparent, and protected.
From darkness to light. From survival to purpose.
What It All Means
🌈 The Windmill – Transformation from dark, wet, windy days to hope and colour
🧸 The Teddy Bear – Comfort and companionship for mental health and homelessness
❤️ The Heart – Love, the foundation of everything we do
🌳 The Tree – You are a living tree, still standing through every storm
30% of every purchase supports UK charities.
No matter how bare the branches. No matter how harsh the storm.
The tree still stands. So can you.
#SupportUKtoday
#change365lives
#NoMeNoTrees
#JustForMeandMyDog